If you’ve always known Kia as a value-for-money brand, you’re slightly behind the times. Lately, the South Korean carmaker has been reinventing itself with classier showrooms and an updated customer experience as part of its new global brand identity. 

The Gateway Group just reopened its revamped Kia Dasmariñas dealership with a new look and is promising to deliver a much-improved service to the Kia customers in the area.

Along with AC Motors, the distributor of Kia vehicles and services in the Philippines, Gateway is set to be a key player in the brand’s expansion efforts. 

The 1,200 sqm Kia Dasmariñas dealership has five work bays and can accommodate four to five cars on its showroom floor. It also has dedicated car wash and tinting areas for customers who wish to avail of both services.

The refreshed dealership complies with the Kia Global Store Concept standard – which combines a modern, welcoming design. Along with the new black cladding on the outside, the interiors now have wooden features for a warmer, more homely look. 

“We are excited to strengthen Kia’s presence in the province of Cavite,” says Jaime Alfonso Zobel de Ayala, CEO of AC Motors. He adds, “It is with partners such as Gateway that we see an optimistic future for our brand. The level of commitment and confidence in Kia is evident with our partners, and we are certain that together, Kia will be the top-of-mind choice of Caviteños.”

“We are confident that this new dealership will be a significant contributor to the entire dealer network to make Kia a major sales driver in the local automotive industry,” says Kia Philippines President Toti Zara. “We are excited to bring the Kia experience closer to our loyal customers.”

Have you checked out a newly refurbished Kia dealership lately?