Hyundai Motor Philippines adds another dealership to its growing nationwide network as it breaks ground on its new Cebu facility. 

Last August 11, 2023, the city of Talisay welcomed HMPH executives, including President Mr. Dong Wook Lee and Managing Director Mr. Cecil Capacete, as well as Gateway Group’s Executive Vice President Mr. Michael Goho, Corporate Secretary Ms. Estrella Goho, and Hyundai Brand Head, Mr. Glenn Teves.

Why Cebu?

Cebu is the central hub for the Visayas for commerce, education, tourism, and transportation. It is also one of the largest metropolitan areas where Talisay serves as a residential and trading center.

According to Lee, HMPH is determined to serve old and new customers in this continuously developing region. “We are very fortunate that the Gateway Group shares the same passion as us when it comes to mobility and the community at large. Cebuanos will soon have easier access to our sustainable and innovative cars, especially the back-to-back World Car of The Year winners, the IONIQ 5 and 6. Not only that, we wish to make our presence more felt by existing Hyundai owners who are residing or working at this island through our expert aftersales care and genuine parts and accessories offers,” he says.

Hyundai Cebu-Talisay will also be the newest facility that will be able to service the brand’s lineup of electric vehicles. It will also carry the brand’s Global Dealership Space Identity 2.0, giving it a sleek interior and exterior look.

It also follows Hyundai’s more customer-centric approach through various “experience segments” as one enters the showroom to inquire about a test drive or pays a visit for service or repair.

The dealership is expected to open by the fourth quarter of 2024, paving the way for more Hyundai electric vehicles outside Metro Manila to enter the Philippine market.

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