Cavite once again has two Isuzu Philippines Corporation (IPC) dealerships following the recent opening of Isuzu Dasmarinas. The Japanese carmaker said in a September 2023 press statement that this is the second dealer of Iconic Dealership, Inc. (IDI), which also operates Isuzu Bacoor. IDI had also handled Isuzu Imus before its permanent closure. Situated along the Emilio Aguinaldo Highway, the new dealership has a total land area of 5,000 square meters with a spacious showroom that can display u

Following the unveiling of the Chery Tiggo 7 Pro mild-hybrid on June 2023, another electrified crossover will join the Chinese carmaker’s lineup Chery Auto Philippines announced in a July 2023 press statement that the first batch of the subcompact Chery Tiggo 5x Pro, which will also feature a mild-hybrid powertrain, has arrived in the Philippines. The Tiggo 5x Pro Hybrid and Tiggo 7 Pro Hybrid, which were both showcased at the 2023 Manila International Auto Show, are expected to officially launc

Remember the saying, “So close that you can almost taste it”? That seems to be the case with Isuzu Philippines Corporation (IPC), which is aiming to have at least 50 dealerships nationwide by the end of 2023. The Japanese carmaker announced in a June 2023 press statement that construction of its 49th dealer, Isuzu Valenzuela, has kicked off. “As part of our ‘Road to 50’ program we continue to expand our reach to more cities in the provinces and now in the Metro,” said IPC president Tetsuya Fujit

Recent rumblings in the automotive industry talk about Chinese brands changing management hands. And from what we've heard, there will be a few. But why do the principals feel the sudden need to come in lock, stock, and barrel to take over the Filipino-run local distributorships? Haven't they done enough to promote the brand? Did the distributors fall short of sales targets? Or have the distributors failed in the perception game despite the uptick in Chinese-made cars' build, tech and quality in

With more than 10,000 examples on Philippine roads, the Ford Territory can be considered a runaway hit. Ford took a risk to launch the compact crossover in the middle of a pandemic two years ago. People have learned to adapt to the new normal, and they’ve held their finances in anticipation of Covid-19 exposure. But the Ford Territory has proven itself a value proposition too good to ignore. We recently got behind the wheel of a Territory Titanium+, the sole remaining variant now sold in Ford sh

Honda Cars Philippines, Inc. (HCPI) is bringing out all its wares at the September 15-18, 2022, Philippine International Motor Show (PIMS). However, one question that the Japanese automaker went omerta upon is what all-new model they will unveil at PIMS. The current BR-V was launched at the 2016 PIMS as a completely built-up (CBU) unit. Since then, the brand got produced locally, then reverted to CBU status when HCPI closed its Sta. Rosa (Laguna) plant in early 2020. In addition, fellow ASEAN co