Cavite once again has two Isuzu Philippines Corporation (IPC) dealerships following the recent opening of Isuzu Dasmarinas. The Japanese carmaker said in a September 2023 press statement that this is the second dealer of Iconic Dealership, Inc. (IDI), which also operates Isuzu Bacoor. IDI had also handled Isuzu Imus before its permanent closure. Situated along the Emilio Aguinaldo Highway, the new dealership has a total land area of 5,000 square meters with a spacious showroom that can display u

Isuzu Philippines Corporation (IPC) recently concluded the 18th edition of its Isuzu Service Skills Olympics (ISSO) in its assembly plant in Laguna. The annual event puts representatives of the brand’s nationwide dealership network against one another in competition to showcase their technical competency and service knowledge of Isuzu vehicles. A total of 29 teams from different dealerships nationwide participated in the competition. Each team comprises a Service Advisor, Parts Staff, and two Se

The sweltering heat, the almost-blinding sunlight – it really must be the summer season. While most would run off to the beach or to a nice resort with a swimming pool, some people just want to steer clear of the swimwear and listen to great music live. That’s why Isuzu Philippines Corporation (IPC) is hosting a three-day event that includes renowned OPM acts and the chance to get behind the wheel of the updated Isuzu mu-X and the Isuzu D-MAX. IPC announced in a press statement that it is holdin

Despite starting operations during the toughest period of the COVID-19 pandemic, Isuzu La Union reached a major milestone on Oct. 21, 2022. Isuzu Philippines Corporation (IPC) said in a press statement that the dealership celebrated its first anniversary by holding a mini-truck fest and light commercial vehicle show. Isuzu La Union showcased an array of Isuzu trucks with different body applications in their dealership, as well as the Isuzu mu-X and Isuzu D-MAX. It also introduced its First Year

The Isuzu mu-X is the “perfect SUV,” according to its manufacturer. It has the safest and most technologically advanced platform in the market. The mu-X has an Advanced Driver Assist System with passive and safety features to let you efficiently drive the large vehicle. Currently priced at Php 1.595 million for the RZ4E 4x2 LS AT, all the way up to Php 2.460 million for the top-of-the-line 3.0 4x4 LS-E AT, the mu-X has created a following and reputation that can already rival the Toyota Fortuner

I have been wondering how do people disregard something? What is the gauge to know if someone or something is not worthy to be a part of a certain list or is not worthy to be picked? Who decides the criteria? What or whose standards are we meeting? The same thinking goes into my mind when I saw a differently-looking SUV on the road – the Isuzu mu-X. It looks like the mu-X differs from the rest of its competitors in the sense that it stands out. Its Japanese manufacturer isn’t afraid to introduce