The 2023 Toyota Crown SportCross has arrived... in China

The Toyota Crown Sedan and Crown SportCross have both been unveiled by FAW Toyota at the 20th Guangzhou International Automobile Exhibition last December 30, 2022. 

With pre-sale prices equivalent to ₱2,989,834 and ₱3,475,986, respectively, the two new models are the 16th generation of the famed Crown mid-size luxury nameplate whose history dates back to 1955.

The 2023 Crown Sedan and Crown SportCross are the first in a full-category luxury brand lineup that Toyota says will eventually cover sedans, crossovers, SUVs, and MPVs.

Off-road luxury: Crown SportCross 

As a new generation model, the Crown SportCross will have a 2.4-liter turbocharged hybrid powertrain with four-wheel drive via front and rear electric motors. It is a newly designed hybrid system by Toyota which will have the new HYBRID MAX setup with 346 PS and 551 Nm of torque. This makes a 0 to 100km/h run possible in 5.8 seconds. With its cross-back styling and luxury amenities, the Crown SportCross opens up a new avenue for premium driving.

It adopts an "island structure" design concept with bi-tone exterior colors for maximum visual impact. It stands 4 inches taller than a Camry with its 21-inch wheels but retains the premium VIP space while adding a utilitarian finish. The Crown name is reserved and understated no more. 

Traditional elegance: Crown Sedan

The 2023 Toyota Crown Sedan, meanwhile, relies on aggressive technology and styling tempered by traditional luxury finishing to continue providing customers with a first-class feel. Its 2.5-liter hybrid powertrain is geared more for fuel savings with its dual-axle dual motor module up front. The fourth-generation hybrid matches the premium creature comforts that have made the nameplate popular over the years. 

Is this how you envisioned the all-new Toyota Crown to be?