Motorcycle sales back to pre-pandemic figures: Big 4 achieves 16.7% growth in Q1 of 2023
Gilbert Chao · May 22, 2023 11:15 AM
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The Motorcycle Development Program Participants Association, Inc. (MDPPA) recorded a 16.7 percent increase in the country’s motorcycle sales this Q1 of 2023. Its four members include Honda, Kawasaki, Suzuki, and Yamaha.
A total of 447,429 units were sold between January and March 2023. This number is only about 3,500 less than the 451,103 pre-pandemic figure in 2019.
“We hope that the performance of the first quarter will be sustained. The market is so volatile as influenced by internal and external variables. Our conservative forecast this year is 10% growth in light of the headwinds of an imminent recession in the US and other regions. If the existing business landscape will prevail, the 1.7 million units recorded sales in 2019 may be surpassed,” said Boying Mojica, President of MDPPA.
MDPPA officers from left to right: Toni Boi Acuesta, Marketing Committee Chairman; with the MDPPA Board of Directors Armi Reyes, Alternate Board; Erwin Estrada, Treasurer; Norminio “Boying” Mojica, President; Lizette Fajardo, Alternate Board; and Boboy Lejano, Auditor.
The Automatic Category, or Scooters, took 60 percent of the total first-quarter sales this year, with 269,652 units sold. This was followed by the Business Units used for commercial purposes. This category accounted for 18.6 percent of the total sales, with 83,616 units sold.
Meanwhile, Mopeds, or Underbone motorcycles, took 17.2 percent of the total sales due to their affordability, with 77,152 units sold. The Street and Big Bikes, commonly used for leisure and off-road adventure, took the remaining 4 percent with 17,000 units sold.
Are you one of those who bought a motorcycle in the first three months of the year?
A moto-journo who spends most of his time on the saddle unless otherwise saddled with desk work. His curious nature and poor sense of direction often take him on unplanned adventures.
