Honda, Kawasaki, Suzuki, Yamaha sell over 932k units from Jan. to July 2023 -- MDPPA
Gilbert Chao · Aug 31, 2023 11:24 AM
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Philippine motorcycle sales recorded robust growth from January to June 2023.
The Motorcycle Development Program Participants Association (MDPPA), achieved a collective sales milestone with a remarkable 932,220 units sold from January to July 2023.
The MDPPA is comprised of the country's four largest motorcycle brands – Honda, Kawasaki, Suzuki and Yamaha. It reflects a 4.6-percent increase compared to the same period last year, which saw sales totaling 890,720 units.
With this development, MDPPA conducted a comprehensive review of its sales targets for the latter part of the year. Unanimously, its members agreed to achieve a modest yet steady 5 percent growth rate for motorcycle sales from August to December 2023.
This aspiration aims to culminate in an impressive cumulative sale of 1.6 million units by the end of 2023, surpassing the already remarkable 1.5-million-unit threshold achieved in the preceding year.
However, the MDPPA is still apprehensive, noting that the projected growth is likely to be significantly affected by global and local economic factors.
Elements like inflation and the lingering impacts of the COVID-19 pandemic, such as supply chain issues and the rise of remote work setups, have contributed to a situation of slower growth.
“Drawing from historical trends, the months of September, October, and November have consistently exhibited heightened sales volumes, whereas the months of August and December have maintained an average profile in terms of monthly sales,” said MDPPA President Norminio Mojica.
He added that the sales performance during the first part of this year could potentially mirror that of the subsequent part. This observation underscores the MDPPA’s capability to recognize seasonal fluctuations and analyze motorcycle sales patterns in the country.
To learn more about MDPPA, visit its website or its Facebook page.
In the coming “-ber” months, do you think motorcycle sales will still continue to rise despite the economic and logistics challenges that the industry is facing?
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A moto-journo who spends most of his time on the saddle unless otherwise saddled with desk work. His curious nature and poor sense of direction often take him on unplanned adventures.
