The Toyota Hilux pick-up is renowned for its seemingly endless dependability on or off the tarmac.

But Toyota Motor Philippines (TMP) has likewise beefed up the Hilux's safety systems over the years.

The company said in an October 2022 press statement that the top-of-the-line Hilux Conquest and Hilux GR-S variants come with Pre-Collision System, Adaptive Cruise Control, and Lane Departure Alert. The GR-S adds a Blind Spot Monitor and Rear Cross Traffic Alert.

These systems, which can reduce the likelihood or severity of a road crash, can be switched off for off-road driving.

Meanwhile, the GR-S gets rear air-conditioning vents, and the Hilux G comes with Tailgate Assist and a bedliner, previously available only on the GR-S and Conquest variants.

"With its added exterior, safety, and convenience features, the Toyota Hilux currently available in the market is not only here to conquer tougher roads, but to be the efficient livelihood partner for business owners," TMP said. 

The current-generation Hilux was launched on July 2015 and has received numerous updates over the last seven years.

The Conquest variant was launched on February 2018, featuring a more aggressive front grill and a sports bar on the bed to distinguish it from the Hilux G. 

Meanwhile, the Hilux GR-S was launched on October 2021. Inspired by the brand's Gazoo Racing motorsport division, this is equipped with unique 18-inch alloy wheels, GR-branded accessories, paddle shifters, aluminum pedals, and electrically adjustable sports front seats.

Hilux 4x2 variants are powered by a 2.4-liter, twin-cam, 16-valve turbodiesel producing 150 PS and 400 Nm of torque. The four-wheel drive Conquest and GR-S get a 2.8-liter turbodiesel pumping out 204 PS and up to 500 Nm.

Do these periodic improvements keep the Toyota Hilux fresh? Or is it time for an all-new model?