Toyota Motor Philippines has partnered with local children’s bookstore Basa Bookstore for its educational campaign and storytelling caravan Lakbay-Kuwentuhan.

Basa Bookstore toured different provinces with the All-New Toyota Lite Ace Panel Van to deliver storybooks to children for the first leg of their Lakbay Kuwentuhan caravan.

The importance of education

The caravan is also part of an initiative by Basa Bookstore to celebrate International Book Giving Day. The Lakbay Kuwentuhan caravan also hopes to raise awareness about the importance of education among Filipino children. The program hopes to encourage them to read by distributing locally published books.

The campaign aims to give away 5,000 books to public schools, reach 10,000 students, and facilitate 20 storytelling workshops for 1,000 public school teachers across the Philippines in 2023 alone.

In February, the caravan traveled around South Luzon, delivering storybooks to children from Laguna, Quezon, Camarines Sur, Sorsogon, Masbate, and Albay in the Bicol region.

“When we started the book-giving caravan amidst a pandemic and after Typhoon Ulysses, Toyota was eager to support our cause. We at Lakbay-Kuwentuhan aim to bring Filipino stories written by Filipino authors for Filipino children to communities across the country to lessen the effects of the pandemic on children’s reading attitudes and in support of DepEd’s Bawat Bata Bumabasa campaign,” said Rey Bufi, Founder and Chief Storytelling officer of Basa Bookstore.

Reaching out to more communities

With the help of the Toyota Lite Ace, the caravan has traveled over 2,430 kilometers. TMP has also helped the organization reach 12 communities in the provinces they traveled to and has served more than 3,000 students. 

Lakbay-Kuwentuhan conducted three workshops and gave six storytelling sessions in its last caravan.

The partnership with Basa Bookstore is also part of TMP’s kasosyo sa asenso program, which aims to help business owners, and small entrepreneurs, succeed toward further improving the quality of lives in their communities.

Your next reliable business vehicle

The Japanese automaker designed the Toyota Lite Ace to have easy operation and maintenance with an affordable price point. A 1.5-liter gasoline engine powers it mated to a 5-speed manual transmission. This motor is similar to what is found in the Toyota Vios, so parts availability won't be an issue. 

It is available in different variants that can be adapted to suit your business needs. The Lite Ace’s high efficiency, flexible load capacity, and low fuel consumption enable drivers and business owners to maximize their trips and increase savings.

Does Toyota Motor Philippines' outreach program inspire you?